Whiteleaf enters functional non-alcoholic drinks market

We are delighted to announce our investment and partnership with UK start up drinks brand HAELU.

HAELU offers award winning non-alcoholic functional drinks in their Salerno Spritz and Havana Heat ranges. Both drinks use a unique combination of adaptogens, botanicals, vitamins and minerals which the company have blended specifically to create drinks that are healthy but also provide a relaxing and mood enhancing feel.

Haelu blended ingredients

Whiteleaf founder Jake Hockley commented:

“We are really pleased to get involved with the HAELU brand. The company is at the forefront of the evolution in the way we drink. The No/Lo market is worth $11bn and expected to grow by 35% in the next four years whilst the functional drinks market is worth $129bn and is expected to more than double by 2030. HAELU sits in the sweet spot where No/Lo and functional drinks meet, so is perfectly positioned to capitalise on this growth. We are looking forward to supporting the company and its fantastic management team.”

HAELU Managing Director Stuart Coleman added:

“This partnership is great for the company and recognition of the two year journey we have had to develop our unique product. With 42% of adults now placing health and wellness as their top priority and 1 in 2 adults reducing or quitting alcohol altogether the market is rapidly expanding. We have recognised this shift and created a set of products that are healthy, uplifting and taste fantastic. With the support of Jake and the team we are looking to expand our sales and marketing efforts and move into the retail market more substantially in the next 12-18 months. Its great news!”

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